Best Digital Marketing Tools

November 20, 2014

These are the most useful digital marketing tools which will help you analyse, monitor and optimise your website, e-mailarrow 10x10 Best Digital Marketing Tools campaigns and social media platforms.

1. Communication tools

From presentations to chatarrow 10x10 Best Digital Marketing Tools boxes and webinarsarrow 10x10 Best Digital Marketing Tools, communication plays an important role in any business. Besides the traditional social media or Skype options you can use:

Appointy - Allows you to share a dynamic calendar where customers can bookarrow 10x10 Best Digital Marketing Tools appointments and pay for them. and GoToMeeting for webinars where you can share your screen. These programs also have the option to have people dial in, record webinars and customise interface according to your own branding.

Free Live Chat by Tidio Elements for an easy to configure live support box. For more free chatarrow 10x10 Best Digital Marketing Tools boxes click here.

Qualaroo – Analyses the website and people’s behaviour in order to provide tips to convert leads into customers.

SlideShare – This tools allows you to upload presentations and visualise them online. It is great and easy way to generate new leads!

2. Website Design Tools

For people not using Adobearrow 10x10 Best Digital Marketing Tools Creative Suite there are a couple of easy to use online tools which will help you with your design. – An online tool which lets you create online designs for your marketing materials.

Google image search filters – include search filters so you can search for images ‘labelled for reuse’.

Unbounce – Creative beautiful landing pages.

Piktochart – It helps you create info graphics and posters.

ShortStacks – for designing tabs

3. Social Media Tools

Social media is one of the most important and demanding parts of a digital marketer’s job. Here are a couple of useful social media tools:

AgoraPulse – The complete toolbox for twitter and Facebook.

Followerwonk – see when it is the best time to tweet.

HootSuite – Free for one accountarrow 10x10 Best Digital Marketing Tools and minimal reporting and they have paid for upgraded plans. You can monitor multiple channels and streams in one dashboard as well as schedule out your messages.

Oktopost – It allows users to schedule social media content distribution in advance to multiple LinkedIn, Facebook, Google+ and Twitter social profiles from one single platform.

Sprout Social – With Sprout Social you can manage all of your social media channels in one platform. Among many other features you can schedule out social media messages and monitor campaigns within the platform.

4. Analytics & Monitoring

Every digital marketing specialist uses an analytics tool whether it’s Google Analytics or a more advanced platform.  Monitoring is used to see where and how your brand is mentioned.

Google Analytics – The most used and reliable tool to know where every visitor to your site originated from.

Ice Rocket - Searcharrow 10x10 Best Digital Marketing Tools your brand name of different platforms such as social media or blogs.

Google Alerts – For reviewing mentions of your brand name, competitor or sector names by enteringarrow 10x10 Best Digital Marketing Tools keywords

5. Emailing Services

AWeber – Efficient email marketingarrow 10x10 Best Digital Marketing Tools tool which can send targeted emails and track analytics.

Streak – Drastically improves the experience of Gmail by offering functions such as Snooze an email, scheduling emails for later and implementing an easy to use CRM.

Signals – Track links and interaction with your emails by seeing exactly who opened them and who clicked on specific links.

DaDaMail – It helps you with managing an email mailing list and subscriptions as well as sending out mass mailings.

Mail Chimp – This is a great email marketing tool to merge contacts and schedule out your promotional content. It’s free for small businesses.

SendGrid - A cloud based email delivery infrastructure that has many packages and manages all of your email transactions. You can schedule, optimize and track emails.

6. Marketing Automation Tools

While marketing automation is a premium service it comes with CRM capabilities which can be used to identify leads or customers who are engaging with your emails and webpage and to schedule out mass messages.

The most popular tools are Pardot, Eloqua, Marketo, Ontraport, Marketing Optimizer  and HubSpot. Schedule demons with sales representatives to find out more.

7. Search Engine Optimisation Tools

Search Engine Optimisation is used to make your content visible and well positioned by search engines. The first step is to install and configure one of the two essential WordPress plugins: All in One SEO Pack or WordPress SEO by Yoast.

Google Trends – For keyword research/ideas.

KeywordTool – The online tool provides free Google Search suggestions..

Seologies – Platform that optimizes content creation for SEO by using statistical correlation

Soolve – To find popular key phrases.

Majestic SEO – Free tool to obtain backlinks for any website. –Moz has a variety of free tools and paid for ones that improve all aspects of SEO and digital marketing. Not to mention their blog is the greatest resource ever.

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Healthcare Digital Marketing Trends 2014 | Creative Digital Marketing & PR Agency -
August 18, 2014 9:03 PM

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