Best Digital Marketing Tools
These are the most useful digital marketing tools which will help you analyse, monitor and optimise your website, e-mail campaigns and social media platforms.
1. Communication tools
Join.me and GoToMeeting for webinars where you can share your screen. These programs also have the option to have people dial in, record webinars and customise interface according to your own branding.
Qualaroo – Analyses the website and people’s behaviour in order to provide tips to convert leads into customers.
SlideShare – This tools allows you to upload presentations and visualise them online. It is great and easy way to generate new leads!
2. Website Design Tools
For people not using Adobe Creative Suite there are a couple of easy to use online tools which will help you with your design.
Cava.com – An online tool which lets you create online designs for your marketing materials.
Google image search filters – include search filters so you can search for images ‘labelled for reuse’.
Unbounce – Creative beautiful landing pages.
Piktochart – It helps you create info graphics and posters.
ShortStacks – for designing tabs
3. Social Media Tools
Social media is one of the most important and demanding parts of a digital marketer’s job. Here are a couple of useful social media tools:
AgoraPulse – The complete toolbox for twitter and Facebook.
Followerwonk – see when it is the best time to tweet.
Oktopost – It allows users to schedule social media content distribution in advance to multiple LinkedIn, Facebook, Google+ and Twitter social profiles from one single platform.
Sprout Social – With Sprout Social you can manage all of your social media channels in one platform. Among many other features you can schedule out social media messages and monitor campaigns within the platform.
4. Analytics & Monitoring
Every digital marketing specialist uses an analytics tool whether it’s Google Analytics or a more advanced platform. Monitoring is used to see where and how your brand is mentioned.
Google Analytics – The most used and reliable tool to know where every visitor to your site originated from.
5. Emailing Services
Streak – Drastically improves the experience of Gmail by offering functions such as Snooze an email, scheduling emails for later and implementing an easy to use CRM.
Signals – Track links and interaction with your emails by seeing exactly who opened them and who clicked on specific links.
DaDaMail – It helps you with managing an email mailing list and subscriptions as well as sending out mass mailings.
Mail Chimp – This is a great email marketing tool to merge contacts and schedule out your promotional content. It’s free for small businesses.
SendGrid - A cloud based email delivery infrastructure that has many packages and manages all of your email transactions. You can schedule, optimize and track emails.
6. Marketing Automation Tools
While marketing automation is a premium service it comes with CRM capabilities which can be used to identify leads or customers who are engaging with your emails and webpage and to schedule out mass messages.
7. Search Engine Optimisation Tools
Search Engine Optimisation is used to make your content visible and well positioned by search engines. The first step is to install and configure one of the two essential WordPress plugins: All in One SEO Pack or WordPress SEO by Yoast.
Google Trends – For keyword research/ideas.
KeywordTool – The online tool provides free Google Search suggestions..
Seologies – Platform that optimizes content creation for SEO by using statistical correlation
Soolve – To find popular key phrases.
Majestic SEO – Free tool to obtain backlinks for any website.
Moz.com –Moz has a variety of free tools and paid for ones that improve all aspects of SEO and digital marketing. Not to mention their blog is the greatest resource ever.